Bleu is a South African swimwear, yoga wear, and lifestyle brand inspired by a deep love for movement and nature. Our mission is simple: to create garments that not only look beautiful but feel beautiful too—designed to enhance the way you move, play, and live. We believe in celebrating and honoring the connection between our bodies and the natural world.

Designed in South Africa and carefully handmade & dyed in Bali, Indonesia. As sun lovers, we spend our winters soaking up the Indonesian sun, drawing inspiration from the relaxed pace of life.

At Bleu, we embrace the philosophy of owning less but choosing better—investing in high-quality, timeless pieces that are made to last. Every garment is crafted with care and intention.

Founded by Gabi Rein, Bleu’s 2024 summer collection began as a personal passion project and later grew into a collaboration with her marketing bestie-in-business. Together, they bring a versatile skill set and a shared love for movement, comfort, and the natural world.

Thank you for joining us on this journey!